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The Welcome Bag

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The Welcome Bag

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The Welcome Bag is stuffed weekly (with marketing material from local advertisers) and delivered every friday to real estates & campgrounds.   All towns are represented and are considered markets as follows:
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Real Estates:
OC - Ocean City
SIC - Sea Isle City
Av/SH - Avalon/Stone Harbor
WW - North Wildwood, Wildwood & Wildwood Crest
CM - Cape May, West Cape May & Cape May Point
Campgrounds:
North OC - Marmora, Tuckahoe
SIC - Seaville, Ocean View, South Seaville
Av/SH - Clermont, Swainton, Cape May Court House
WW/CM - Green Creek, Rio Grande, Cold Spring, Dias Creek
A list of participating real estates & campgrounds is available by calling our office.  What you should know is that almost every real estate in every town participates in the program.  In addition, almost all campgrounds are in the program.
Each market has different amounts of bags distributed.   These are available for each town or campground area.  We project the totals based on the previous year, and also from cooperation from the real estates in giving us their estimates for the coming year.  Our estimates have always been within a few hundred every year.  We try to error on the positive side so that your flyer is in every Welcome Bag. 
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The Welcome Bag is constructed of  heavy 3 mil plastic.   It has an attractive design that creates curiosity to look inside because it advertises what is inside on the outside of the bag.
Each bag is printed with each real estate's name and logo.   This is a key part of the program because the real estates are committed to giving the bag out since it is their welcome package to their clients.  We also place info in the bag for the real estates concerning sales and future rentals. 
The campgrounds use the bag to present site location and campground info and supplies as well as using it as their official welcome packet.
All 8 1/2 X 11" sheets must be folded.  All 11 X 17" sheets must be folded to 8 1/2 X 11.  slightly smaller than 8 1/2 X 11 sheets can be inserted unfolded when they are card stock.  taller than 11" sheets must be folded.  Books must be charged as multiple advertisers.
Magnets can be stuffed in the bag for a weekly rate of $75.   TAC must produced the magnet to do so.  Advertisers only need to stuff for a couple of weeks to get complete coverage of rental units' refrigerators.
Product insertion - by quote only.
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The Welcome Bag is presented with the keys and kease to every check-in.  The real estates  sign a contract to do so.  We monitor the program because we deliver weekly, so we know if  the real estates are following the the program.  But remember that the real estates want to give the bags out as part of their marketing efforts.
The real estates and campgrounds will not stuff any flyers inside The Welcome Bag.  They sign a contract as such.
Advertisers can advertise in multiple towns or both in real estates and campgrounds and receive discounts for doing more than one market.  These are listed under multiple market combination pricing in the price list.
Advertisers supplying their own flyers should deliver the full estimated quantity to our building.  Those bringing partial quantities cannot be guaranteed to be in every Welcome Bag.  We will do our best to notify of storage, but the program clearly calls for all flyers to be delivered in full season quantity.  If restuffing is required because your flyers were not here on time, ordered late, or our people ran out of your flyers, a restuffing charge will be added to your invoice.  Although we do our very best to make sure that your flyer is in each and every Welcome Bag, we cannot guarantee it when your flyer has to be restuffed due to one of the  aformentioned scenarios.
Since The Welcome Bag is stuffed weekly, advertisers can get into the bag at anytime at a prorated rate.  (The rate is based on the 10 busiest weeks.)  Consequently, if someone doesn't get in the bag until the third week of June, the prorated rate will only be minus one week, even though they missed three weeks.
We require a $200 deposit on all accounts.  Accounts with past credit issues may be required to prepay.
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The Welcome Bag runs from Memorial Day weekend to the last weekend in September.  But our rate is based on the 10 highest check-in weekends.   Missing these key weeks are  the only weeks we will deduct from the market price.
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Everyone that receives The Welcome Bag is here for at least a week, some two weeks, or the whole season.  These people are here for an extended stay and have more time to use our advertising services or products.  These are key consumers because of their length of stay unlike guest houses whose average stay is much less.
These consumers have a large disposable income, renting homes that go for an average of $2000 a week or more, or owning campers worth thousands of dollars.
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One of the real benefits to the advertisers is that everyone who receives the bag gets it within 5 minutes of their arrival.  Not three days into it or at the end of their stay, or by chance like many other advertising vehicles such as newspapers, magazines, radio and so forth.