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The Welcome Bag is stuffed weekly (with marketing material
from local advertisers) and delivered every friday to real estates & campgrounds.
All towns are represented and are considered markets as follows: |
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Real Estates:
OC - Ocean City
SIC - Sea Isle City
Av/SH - Avalon/Stone Harbor
WW - North Wildwood, Wildwood & Wildwood Crest
CM - Cape May, West Cape May & Cape May Point |
Campgrounds:
North OC - Marmora, Tuckahoe
SIC - Seaville, Ocean View, South Seaville
Av/SH - Clermont, Swainton, Cape May Court House
WW/CM - Green Creek, Rio Grande, Cold Spring, Dias Creek |
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A list of participating real estates & campgrounds is
available by calling our office. What you should know is that almost every real
estate in every town participates in the program. In addition, almost all
campgrounds are in the program. |
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Each market has different amounts of bags distributed.
These are available for each town or campground area. We project the totals
based on the previous year, and also from cooperation from the real estates in giving us
their estimates for the coming year. Our estimates have always been within a few
hundred every year. We try to error on the positive side so that your flyer is in
every Welcome Bag. |
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The Welcome Bag is constructed of heavy 3 mil plastic.
It has an attractive design that creates curiosity to look inside because it
advertises what is inside on the outside of the bag. |
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Each bag is printed with each real estate's name and logo.
This is a key part of the program because the real estates are committed to giving
the bag out since it is their welcome package to their clients. We also place info
in the bag for the real estates concerning sales and future rentals. |
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The campgrounds use the bag to present site location and
campground info and supplies as well as using it as their official welcome packet. |
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All 8 1/2 X 11" sheets must be folded. All 11 X
17" sheets must be folded to 8 1/2 X 11. slightly smaller than 8 1/2 X 11
sheets can be inserted unfolded when they are card stock. taller than 11"
sheets must be folded. Books must be charged as multiple advertisers. |
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Magnets can be stuffed in the bag for a weekly rate of $75.
TAC must produced the magnet to do so. Advertisers only need to stuff for a
couple of weeks to get complete coverage of rental units' refrigerators. |
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Product insertion - by quote only. |
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The Welcome Bag is presented with the keys and kease to
every check-in. The real estates sign a contract to do so. We monitor
the program because we deliver weekly, so we know if the real estates are following
the the program. But remember that the real estates want to give the bags out as
part of their marketing efforts. |
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The real estates and campgrounds will not stuff any flyers
inside The Welcome Bag. They sign a contract as such. |
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Advertisers can advertise in multiple towns or both in real
estates and campgrounds and receive discounts for doing more than one market. These
are listed under multiple market combination pricing in the price list. |
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Advertisers supplying their own flyers should deliver the
full estimated quantity to our building. Those bringing partial quantities cannot be
guaranteed to be in every Welcome Bag. We will do our best to notify of storage, but
the program clearly calls for all flyers to be delivered in full season quantity. If
restuffing is required because your flyers were not here on time, ordered
late, or our people ran out of your flyers, a restuffing charge will be
added to your invoice. Although we do our very best to make sure that your flyer is
in each and every Welcome Bag, we cannot guarantee it when your flyer has to be restuffed
due to one of the aformentioned scenarios. |
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Since The Welcome Bag is stuffed weekly, advertisers can get
into the bag at anytime at a prorated rate. (The rate is based on the 10 busiest
weeks.) Consequently, if someone doesn't get in the bag until the third week of
June, the prorated rate will only be minus one week, even though they missed
three weeks. |
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We require a $200 deposit on all accounts. Accounts
with past credit issues may be required to prepay. |
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The Welcome Bag runs from Memorial Day weekend to the last
weekend in September. But our rate is based on the 10 highest check-in weekends.
Missing these key weeks are the only weeks we will deduct from the market
price. |
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Everyone that receives The Welcome Bag is here for at least
a week, some two weeks, or the whole season. These people are here for an extended
stay and have more time to use our advertising services or products. These are key
consumers because of their length of stay unlike guest houses whose average stay is much
less. |
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These consumers have a large disposable income, renting
homes that go for an average of $2000 a week or more, or owning campers worth thousands of
dollars. |
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One of the real benefits to the advertisers is that everyone
who receives the bag gets it within 5 minutes of their arrival. Not three days into
it or at the end of their stay, or by chance like many other advertising vehicles such as
newspapers, magazines, radio and so forth. |
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